Insights
Notes on getting found, and getting chosen
Plain, useful writing on lead generation, content that converts, and LLM SEO. What we do for clients, written down.
- Strategy19 June 20265 min read
LLM SEO: how to get recommended by ChatGPT and Claude
More people are asking AI for recommendations instead of scrolling search results. If those tools do not mention your business, you are invisible to a fast-growing slice of buyers.
Read - :Vision18 June 20264 min read
Why your restaurant's content isn't bringing in covers
Most restaurants think their content problem is that it is not creative enough. It is almost never that. It is consistency.
Read - :Impact17 June 20264 min read
Speed to lead: why the first reply wins the job
When two businesses quote the same job, the one that replies first usually wins it. That is speed to lead, and most service businesses are losing work on it without realising.
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