Insights
Notes on getting found, and getting chosen
Plain, useful writing on lead generation, content that converts, and LLM SEO. What we do for clients, written down.
- :Creative11 July 20265 min read
What a website should cost a small business
Website quotes range from a few hundred pounds to five figures for the same brief. The difference is what is actually being built. Here is how to read a quote.
Read - :Vision8 July 20264 min read
What organic views actually buy a local business
Views are not revenue. They are the cheapest attention a local business can own, and they compound. Here is what one real 90 day run looked like.
Read - :Creative5 July 20264 min read
Does a local business need a website, or is Instagram enough?
Instagram is where local customers discover you. The website is where they decide you are real, find the price, and book. You need the pair, in that order.
Read - :Studio1 July 20263 min read
What a recording session costs in Glasgow
Studio time in Glasgow does not need a quote call. Here is what a session costs, what mixing and mastering cost, and what an engineer in the room changes.
Read - :Impact24 June 20264 min read
What Meta ads cost a trade business, with real numbers
The honest answer to "what do Meta ads cost" is a range, so here are the real numbers from one live Glasgow trade campaign instead: week one and campaign to date.
Read - Strategy19 June 20265 min read
LLM SEO: how to get recommended by ChatGPT and Claude
More people are asking AI for recommendations instead of scrolling search results. If those tools do not mention your business, you are invisible to a fast-growing slice of buyers.
Read - :Vision18 June 20264 min read
Why your restaurant's content isn't bringing in covers
Most restaurants think their content problem is that it is not creative enough. It is almost never that. It is consistency.
Read - :Impact17 June 20264 min read
Speed to lead: why the first reply wins the job
When two businesses quote the same job, the one that replies first usually wins it. That is speed to lead, and most service businesses are losing work on it without realising.
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